In the latest RAJAR* just released, the two NI stations using letters as names are both celebrating an upturn in reach, that’s the number of people listening in the course of a week.
U105 increased to 191,000 from 186,000 in its FM area, with hours up by 5%. To this should be added the audience served only on DAB, the most recent figure being published in the last RAJAR, of 31,000.
Q Radio gained 20,000 listeners, taking them to 311,000, compared to last year when the Belfast and original Q Network figures were given separately as 142,000 and 149,000. Hours however did not follow suit, dropping by 14%.
Downtown, Cool FM and Downtown Country all saw declines (220,000 from 272,000; 477,000 from 496,000; and 125,000 from 134,000 respectively) with hours commensurately decreasing by 35%, 15% and 13%.
BBC Radio Ulster/Foyle also dropped to 513,000 from 539,000, and hours were down by 11%. It will be interesting in due course to see the effect of the schedule changes recently introduced at Broadcasting House.
The total of the listening hours for the aforementioned local stations comprises 55% of the hours spent with all radio, which is unchanged from the previous RAJAR results, and would suggest that overall radio listening is down in this quarter.
As always, comparisons are year-on-year and each station’s figures relate to its own stated Total Survey Area.
*RAJAR is compiled by IPSOS-MORI
The national picture from Matt Deegan:
www.mattdeegan.com
U105 increased to 191,000 from 186,000 in its FM area, with hours up by 5%. To this should be added the audience served only on DAB, the most recent figure being published in the last RAJAR, of 31,000.
Q Radio gained 20,000 listeners, taking them to 311,000, compared to last year when the Belfast and original Q Network figures were given separately as 142,000 and 149,000. Hours however did not follow suit, dropping by 14%.
Downtown, Cool FM and Downtown Country all saw declines (220,000 from 272,000; 477,000 from 496,000; and 125,000 from 134,000 respectively) with hours commensurately decreasing by 35%, 15% and 13%.
BBC Radio Ulster/Foyle also dropped to 513,000 from 539,000, and hours were down by 11%. It will be interesting in due course to see the effect of the schedule changes recently introduced at Broadcasting House.
The total of the listening hours for the aforementioned local stations comprises 55% of the hours spent with all radio, which is unchanged from the previous RAJAR results, and would suggest that overall radio listening is down in this quarter.
As always, comparisons are year-on-year and each station’s figures relate to its own stated Total Survey Area.
*RAJAR is compiled by IPSOS-MORI
The national picture from Matt Deegan:
www.mattdeegan.com
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