Come October, RAJAR* will have resumed for a full 12 months and it will be possible to do a year-on-year comparison, which is the most meaningful measure of a station's progress. For now, the latest figures which have just been published relate to the period ending June 26, and here are the adult weekly reach, total listening hours and percentage share of all listening for each of the NI stations.
BBC Radio Ulster/Foyle retained its leading position with 504,000 listeners each week and 5,016,000 hours, though the resulting share of 19.0 was down from 21.2 in the previous quarter.
The Newtownards-based stations had Cool FM increasing share from 11.4 to 12.0, with a reach of 428,000 and 3,183,000 hours. Downtown dipped from 10.1 to 9.9 with, appropriately, 293,000 listeners and 2,608,000 hours. Downtown Country fared similarly with a 2.1 share from 2.5 previously, 100,000 listeners and 563,000 hours.
Q Radio increased its share from 4.2 to 5.0 through having 194,000 listeners tuned in for a total of 1,324,000 hours.
U105 lost share this time in both its original FM and the newer DAB-only areas, this being 11.5 down from 12.4 (188,000 listeners and 1,845,000 hours) and 1.4 from 1.5 (27,000 listeners and 157,000 hours) respectively.
When in this revised post rechecking the time devoted to radio as a whole, national and local, the services mentioned above combine to attract 56% of all listening hours.
*RAJAR is compiled by Ipsos-MORI
Please note that each station's figures relate to its own Total Survey Area
The national picture from Matt Deegan:
www.mattdeegan.com
BBC Radio Ulster/Foyle retained its leading position with 504,000 listeners each week and 5,016,000 hours, though the resulting share of 19.0 was down from 21.2 in the previous quarter.
The Newtownards-based stations had Cool FM increasing share from 11.4 to 12.0, with a reach of 428,000 and 3,183,000 hours. Downtown dipped from 10.1 to 9.9 with, appropriately, 293,000 listeners and 2,608,000 hours. Downtown Country fared similarly with a 2.1 share from 2.5 previously, 100,000 listeners and 563,000 hours.
Q Radio increased its share from 4.2 to 5.0 through having 194,000 listeners tuned in for a total of 1,324,000 hours.
U105 lost share this time in both its original FM and the newer DAB-only areas, this being 11.5 down from 12.4 (188,000 listeners and 1,845,000 hours) and 1.4 from 1.5 (27,000 listeners and 157,000 hours) respectively.
When in this revised post rechecking the time devoted to radio as a whole, national and local, the services mentioned above combine to attract 56% of all listening hours.
*RAJAR is compiled by Ipsos-MORI
Please note that each station's figures relate to its own Total Survey Area
The national picture from Matt Deegan:
www.mattdeegan.com
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