Following the autumn arrival of Greatest Hits Radio NI, Bauer has last month launched an NI version of Hits Radio. These two new hybrid offerings will take some time to be reflected in RAJAR*, so for now the latest figures just released relate to fully local services.
Lead position is held by Cool FM, with 527,000 listeners tuned in for 4,429,000 hours giving a share of 14.6. This time last year there were 489,000 listeners, 3,446,000 hours and a 12.3 share.
BBC Radio Ulster/Foyle follows with an audience of 462,000 (up by 6,000), 4,923,000 hours (were 5,079,000), and a 16.2 share (was 18.1).
Q Radio comes next, with 370,000 listeners (up from 216,000), 2,484,000 hours (were 1,220,000), and an 8.2 share (was 4.3).
Downtown saw an increase of 9,000 listeners to 298,000, with hours moving likewise from 2,470,000 to 3,076,000, and share from 8.8 to 10.2.
The station’s Country sibling registered a fall from 193,000 to 122,000 listeners, 1,289,000 to 1,074,000 hours and a 4.6 to 3.5 share.
U105 lost 31,000 listeners in Greater Belfast (now 190,000) but increased overall hours from 1,520,000 to 1,786,000 and share from 9.1 to 9.9. In its newer DAB area, the audience increased by 4,000 to 32,000, while hours dipped from 156,000 to 155,000 with share remaining at 1.3.
Lastly, looking at the combined performance of the aforementioned stations, they attract 59% of all listening hours.
As ever, each station is quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI
Lead position is held by Cool FM, with 527,000 listeners tuned in for 4,429,000 hours giving a share of 14.6. This time last year there were 489,000 listeners, 3,446,000 hours and a 12.3 share.
BBC Radio Ulster/Foyle follows with an audience of 462,000 (up by 6,000), 4,923,000 hours (were 5,079,000), and a 16.2 share (was 18.1).
Q Radio comes next, with 370,000 listeners (up from 216,000), 2,484,000 hours (were 1,220,000), and an 8.2 share (was 4.3).
Downtown saw an increase of 9,000 listeners to 298,000, with hours moving likewise from 2,470,000 to 3,076,000, and share from 8.8 to 10.2.
The station’s Country sibling registered a fall from 193,000 to 122,000 listeners, 1,289,000 to 1,074,000 hours and a 4.6 to 3.5 share.
U105 lost 31,000 listeners in Greater Belfast (now 190,000) but increased overall hours from 1,520,000 to 1,786,000 and share from 9.1 to 9.9. In its newer DAB area, the audience increased by 4,000 to 32,000, while hours dipped from 156,000 to 155,000 with share remaining at 1.3.
Lastly, looking at the combined performance of the aforementioned stations, they attract 59% of all listening hours.
As ever, each station is quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI
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