The August RAJAR* release comes around faster than the others, as the publication interval is eleven weeks rather than the full quarter. The latest figures reflect the period up to the end of June, and indicate a slight slippage in local station listening of two percentage points to 55% of all the hours that NI people spend with the medium.

Turning to the broadcasters, BBC Radio Ulster/Foyle saw weekly reach go from 566,000 to 493,000, with hours down by 19%.

Downtown now has 215,000 (from 244,000) and 23% fewer hours, while Cool FM sits at 442,000 (from 473,000) with 5% fewer hours; however Downtown Country moves up from 116,000 to 121,000 and has 20% more hours.

Two Belfast-based stations enjoyed increases in reach; Q Radio from 260,000 (the combination of the previously separate Q figures) to 281,000, with hours decreasing by 6%. U105 is up from 153,000 to 189,000 and by 12% in hours in its original FM area. Their DAB-only extended coverage is measured yearly and last had a published figure of 29,000.

As always, comparisons are year-on-year and each station’s figures relate to its own stated Total Survey Area.

*RAJAR is compiled by Ipsos-MORI

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective:
http://www.pauleaston.co.uk

The latest RAJAR* has arrived in between elections, and the four local broadcasting ‘candidates’ - BBC Radio Ulster/Foyle, Downtown/Cool, the Q Network and U105 together account for 57% of the time that Northern Ireland listeners spend with radio. The remainder is largely shared out among over 40 national stations.

Drilling into the detail, BBC Radio Ulster/Foyle saw a weekly audience drop from 580,000 to 490,000, with a 10% decrease in hours.

Cool FM posted a loss (482,000 to 478,000) with a 1% dip in hours; Downtown fell from 258,000 to 194,000, losing 35% of hours; and Downtown Country increased from 120,000 to 123,000 boosting hours by 38%.

Q Radio is no longer reporting separate figures for Belfast and the original six stations; the combined number is now 271,000 (up from 231,000 when the two published figures from a year ago are added together) along with a 19% uplift in hours.

This time U105 is reporting on its original FM area, with a listenership of 201,000 (up from 12 months back when it was 172,000) and a 3% rise in hours; plus a further 29,000 within its DAB footprint.

As always, all comparisons are year-on-year and each station’s figures relate to its own stated Total Survey Area.

*RAJAR is compiled by Ipsos-MORI

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective:
http://www.pauleaston.co.uk

After only five weeks, this is already quite the year for Radio on the national stage, with Chris Evans moving lock, stock and barrel to Virgin Radio (part of Wireless Group, owners of U105), and Downtown parent company Bauer being due to launch Scala Radio, a classical music service on national DAB in March, with key signing Simon Mayo. BBC Radio 2 has accordingly revised its daytime line up, and RAJAR* will tell the story on all of that next year.

In the latest research just released, U105 enjoyed the largest gain in reach, from 197,000 in its FM area this time last year to 221,000, with DAB listeners now taking the audience to a total of 250,000.

Q Radio saw a decrease in both the Belfast and original Q Network areas, from 133,000 to 131,000 and 153,000 to 145,000 respectively.

Downtown Country posted a gain in reach - 119,000 to 143,000 while the heritage Downtown service decreased from 266,000 to 243,000. Cool FM moved back from 503,000 to 486,000 year-on-year.

BBC Radio Ulster/Foyle had a drop in reach - 536,000 to 524,000.

As always, each station’s figures relate to its own Total Survey Area.

*RAJAR is compiled by Ipsos - MORI

(Updated 8.2.19 with comparative amendments)

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective:
http://www.pauleaston.co.uk

With the sunshine of summer now a pleasant memory, the latest RAJAR* reveals what radio listeners were tuning into over that period. Again, the local stations notched up a strong performance, attracting 58% of all listening hours.

In terms of the individual broadcasters, Bauer NI lead the way with 710,000 listeners, up 13,000 on a year ago. Counter-intuitively, Downtown dropped by 16,000 to 272,000 with hours up by 19%; Cool increased by 1,000 to 496,000 while hours dipped by 18%; and Downtown Country attracted 134,000 (reach and hours down by 8,000 and 19% respectively). The explanation is that there is now less duplication in listenership across the 3-station family.

BBC Radio Ulster/Foyle had a weekly reach of 539,000, down from 572,000, with hours decreasing by 10%.

U105 achieved an overall increase of 13,000, but the figure 12 months ago of 198,000 related to the FM area, whereas there this time it is 186,000, with the further 25,000 added through the wider DAB footprint. On a like-for-like comparative basis hours were down by 11%.

Q Radio saw small gains in Belfast - 140,000 to 142,000 and 1% higher hours, but losses elsewhere - 166,000 to 149,000 and hours down by 17%, the latter being despite the addition of relay transmitters in parts of the province.

As ever, each station's figures are quoted within its own Total Survey Area.

*RAJAR is compiled by Ipsos-MORI.

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective;
http://www.pauleaston.co.uk



 

In the week that industry body Radiocentre revealed that the medium was the fastest growing in advertising expenditure terms during the first quarter of 2018, the latest RAJAR* also continued to tell a good story for NI local stations, which together attract 57% of all listening hours.

Across the sector there are ups and downs on the quarter and on the year, which is the more telling comparison.

BBC Radio Ulster/Foyle saw an increase in weekly reach from 544,000 to 566,000 with hours up by 3% overall.

Cool FM led the Bauer-owned stations here with 473,000 (down 1,000) and a 7% decrease in hours; Downtown attracted 244,000 (down 30,000) in reach but increased hours by 2%; and Downtown Country declined in reach and hours (126,000 to 116,000; 12%).

The Q Network had mixed fortunes with Q Belfast up by 5,000 to 130,000 in reach and up 11% in hours, with the original 6 Q stations down 29,000 to the same 130,000 figure and hours down by 8%.

U105 had an interesting book in that it is the first time their new DAB service which began last July has been measured. Early days of course, and attracting 21,000 additional listeners beyond the original FM area, though not sufficient to compensate for the 34,000 drop in this to 153,000, with hours decreasing by 16%.

As ever, each station’s figures are quoted within its own Total Survey Area.


*RAJAR is compiled by Ipsos-MORI.


More RAJAR analysis:

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective:
www.pauleaston.co.uk

It’s often said that Radio comes into its own at times of disruption, such as during weather-related events. With that in mind, the latest RAJAR* research period ended on April 1 and included listening when ‘The beast from the east’ brought us snow.

BBC Radio Ulster/Foyle did best with an increase in weekly reach from 518,000 to 580,000 and total hours up by 1% overall.

Cool FM and Downtown Country were up from 473,000 to 482,000 and 103,000 to 120,000 respectively, with hours increasing by 11% and 45%. Downtown itself lost 10,000 in reach (now 258,000), but gained by 9% in hours.

The Q Network fared less well, moving from 135,000 to 113,000 for Q Belfast (with hours down by 15%), and from 154,000 to 118,000 for the original 6 stations (hours down by 4%).

Likewise, U105, now broadcasting from its new home at City Quays, dropped in reach from 193,000 to 172,000 and in hours, by 22%. This does not yet reflect the expanded coverage through going on DAB last summer.

As always, each station's figures are quoted within its own Total Survey Area and all comparisons are year-on-year.


*RAJAR is compiled by Ipsos-MORI.

More RAJAR analysis:

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective:
www.pauleaston.co.uk

In a previous blog, I noted that NI station audiences had settled into distinct layers around the hundreds of thousands of listeners.

Cool FM now celebrates crossing the 500,000 mark, receiving this good news from RAJAR* on its 28th birthday. The latest figure of 503,000 is helped by the measured area being the larger DAB footprint, and compares with 397,000 last year for the FM signal.

This puts the station within shouting distance of BBC Radio Ulster/Foyle, which has a weekly reach of 536,000 (up from 521,000).

Downtown and its Country sibling also see increases (260,000 to 266,000 and 103,000 to 119,000), as do Q Belfast (129,000 to 133,000) and the original Q stations (143,000 to 153,000); while U105 decreases from 210,000 to 197,000.

Listening hours also tell a story - NI local radio now attracts a 58% share of all hours as opposed to 56% at the same time last year.

Individually, the stations with increasing total hours are Cool FM (by 31%), Q Belfast (27%), Downtown Country (20%) and the original Q stations (18%). Those decreasing are Downtown (by 5%), BBC Radio Ulster/Foyle (15%) and U105 (32%).

Please note that each station's figures are quoted within its own Total Survey Area and all comparisons are year-on-year.


*RAJAR is compiled by Ipsos-MORI.

More RAJAR analysis:

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective:
www.pauleaston.co.uk

There should be contentment all round at Northern Ireland's local stations following the release of their latest RAJAR* figures. Every service sees an increase in reach - the number of people tuning in each week - and the total listening hours reported for local radio are up by 5% on the same period last year.

As always, the devil is in the detail. Cool FM, Downtown Country and Q Belfast (formerly Citybeat) enjoyed double digit increases in hours - 18%, 11% and 16% respectively, with Cool now drawing its audience from the larger DAB area compared to the FM coverage 12 months ago.

The original Q stations, U105 and BBC Radio Ulster/Foyle each had a 1% increase in hours, while Downtown dipped by 8%.

Back to the good news for broadcasters on reach; Downtown is up from 245,000 to 288,000; Cool from 400,000 to 495,000; Downtown Country 99,000 to 142,000; Q Belfast 125,000 to 140,000; the original Q stations 125,000 to 166,000; U105 from 182,000 to 198,000 and BBC Radio Ulster/Foyle 504,000 to 572,000.

Attracting these new listeners is a positive step, the next no doubt for radio practitioners being to entice their whole audience to tune in for longer.


*RAJAR is compiled by Ipsos-MORI.
Each station's figures are quoted within its own Total Survey Area, and all comparisons are year-on-year.

More RAJAR analysis:

The national picture from Matt Deegan:
www.mattdeegan.com

Paul Easton with the London perspective:
http://www.pauleaston.co.uk

This summer saw U105 join the ranks of DAB digital radio broadcasters, having previously just been on Freeview on a province-wide basis. The latest RAJAR* for Northern Ireland stations confirms that this party is getting started.

The reach for Cool FM in its DAB area was first reported in the research released in May, and this figure has held, so the year-on-year increase will be largely those now listening on digital (387,000 up to 474,000; hours up by 4%). Downtown improves reach from 248,000 to 274,000, with hours up by 5%. Downtown Country is of course solely digital, and is up from 100,000 to 126,000, though hours dip by 21%.

Interestingly, that puts a DAB-only station ahead of an FM outlet, as Q Belfast (formerly Citybeat) sits on 125,000 (up from 121,000; down in hours by 13%). The original Q stations enjoyed a significant boost (122,000 to 159,000; hours up by 14%).

The aforementioned U105 will start to report on its DAB area in due course, aiming for this to bring increased reach and hours, but for now the station has decreased from 195,000 to 187,000, with hours virtually static.

BBC Radio Ulster had a rise in reach (520,000 to 544,000), but fell in hours by 4%.

Given that listeners selecting DAB can choose from over 50 stations, local gains are well earned and deserved.

As ever, each station's figures are quoted within its own Total Survey Area and all comparisons are year-on-year.


*RAJAR is compiled by Ipsos-MORI.

More RAJAR analysis:

The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleastonblog.co.uk

In an era when the conventional wisdom is that young people are tuning into less radio due to the number of media alternatives whilst older folks loyally listen on, the latest RAJAR* for NI stations turns this on its head.

Compared to the same time last year, Cool FM is now measured against its DAB province-wide coverage, and has added 85,000 listeners, taking the station's reach to 473,000, with total hours up by 19%. Interestingly, across the water, BBC Radio 1 explains that its strategy is multi-platform, including YouTube, and in the past 5 years the national station's on air audience has decreased by some 20%. Food for thought.

Downtown increased reach (243,000 to 268,000) and hours by 3%, while its Country sibling boosted reach (84,000 to 103,000) though hours dipped by 20%.

The big picture is a good one for the Newtownards-based broadcaster, with the combined reach of Downtown/Downtown Country/Cool FM up by 72,000 to 703,000, well clear of nearest rival BBC Radio Ulster/Foyle on 518,000. That reach figure is down from 546,000, with hours reducing by 2%.

This trend among older listeners is mirrored at U105, which was licensed to serve the 45+ age group. Reach is now 193,000 (down from 229,000) and hours have decreased by 9%.

The Q Network had a positive set of results, with the Belfast reach up from 127,000 to 135,000, and hours increasing by 4%; while the original 6 services attracted 154,000 listeners (up from 121,000) with hours up by 18%.

As always, each station's figures are quoted within its own Total Survey Area and all comparisons are year-on-year.


*RAJAR is compiled by Ipsos-MORI.

More RAJAR analysis:

The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleastonblog.co.uk