That Latin inscription appears in Dallas, Texas of all places, at the legendary jingle company JAM, and translates as 'It takes time to make things'. So too with building radio audiences, and each RAJAR* provides a snapshot of progress for new, rebranded and heritage stations alike in Northern Ireland.
In the wake of last week's White Paper on the future of the BBC, Radio Ulster will be pleased with a year-on-year increase in both reach (up 22,000 to 546,000) and hours listened. Quarterly figures are also up by both measures.
Downtown Country celebrated its first birthday last month, and the total reach of the now 3-station network has increased by 30,000 to 631,000 against the results for Downtown/Cool FM a year ago. Downtown itself is down 56,000 to 243,000 (though up 26,000 on the quarter) and Cool is up 39,000 to 388,000, with each declining in hours, and Downtown Country has an impressive 84,000 listeners after 12 months.
Q Radio in Belfast saw a drop in both reach (145,000 to 127,000) and hours compared to its previous performance as Citybeat, and the original 6-station Q Network dipped 8,000 to 121,000 though hours were up slightly.
U105, now part of The Wireless Group and not UTV, was up on the year on reach (180,000 to 229,000) and in total hours, but down in both over the last 3 months.
The next RAJAR arrives in August, and this won't, I promise, be a Latin Quarter...
*RAJAR is compiled by Ipsos-MORI. The figures for each station relate to its own Total Survey Area.
More RAJAR analysis:
The national picture from Matt Deegan: www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleastonblog.co.uk
In the wake of last week's White Paper on the future of the BBC, Radio Ulster will be pleased with a year-on-year increase in both reach (up 22,000 to 546,000) and hours listened. Quarterly figures are also up by both measures.
Downtown Country celebrated its first birthday last month, and the total reach of the now 3-station network has increased by 30,000 to 631,000 against the results for Downtown/Cool FM a year ago. Downtown itself is down 56,000 to 243,000 (though up 26,000 on the quarter) and Cool is up 39,000 to 388,000, with each declining in hours, and Downtown Country has an impressive 84,000 listeners after 12 months.
Q Radio in Belfast saw a drop in both reach (145,000 to 127,000) and hours compared to its previous performance as Citybeat, and the original 6-station Q Network dipped 8,000 to 121,000 though hours were up slightly.
U105, now part of The Wireless Group and not UTV, was up on the year on reach (180,000 to 229,000) and in total hours, but down in both over the last 3 months.
The next RAJAR arrives in August, and this won't, I promise, be a Latin Quarter...
*RAJAR is compiled by Ipsos-MORI. The figures for each station relate to its own Total Survey Area.
More RAJAR analysis:
The national picture from Matt Deegan: www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleastonblog.co.uk
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