With the sunshine of summer now a pleasant memory, the latest RAJAR* reveals what radio listeners were tuning into over that period. Again, the local stations notched up a strong performance, attracting 58% of all listening hours.
In terms of the individual broadcasters, Bauer NI lead the way with 710,000 listeners, up 13,000 on a year ago. Counter-intuitively, Downtown dropped by 16,000 to 272,000 with hours up by 19%; Cool increased by 1,000 to 496,000 while hours dipped by 18%; and Downtown Country attracted 134,000 (reach and hours down by 8,000 and 19% respectively). The explanation is that there is now less duplication in listenership across the 3-station family.
BBC Radio Ulster/Foyle had a weekly reach of 539,000, down from 572,000, with hours decreasing by 10%.
U105 achieved an overall increase of 13,000, but the figure 12 months ago of 198,000 related to the FM area, whereas there this time it is 186,000, with the further 25,000 added through the wider DAB footprint. On a like-for-like comparative basis hours were down by 11%.
Q Radio saw small gains in Belfast - 140,000 to 142,000 and 1% higher hours, but losses elsewhere - 166,000 to 149,000 and hours down by 17%, the latter being despite the addition of relay transmitters in parts of the province.
As ever, each station's figures are quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI.
The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective;
http://www.pauleaston.co.uk
In terms of the individual broadcasters, Bauer NI lead the way with 710,000 listeners, up 13,000 on a year ago. Counter-intuitively, Downtown dropped by 16,000 to 272,000 with hours up by 19%; Cool increased by 1,000 to 496,000 while hours dipped by 18%; and Downtown Country attracted 134,000 (reach and hours down by 8,000 and 19% respectively). The explanation is that there is now less duplication in listenership across the 3-station family.
BBC Radio Ulster/Foyle had a weekly reach of 539,000, down from 572,000, with hours decreasing by 10%.
U105 achieved an overall increase of 13,000, but the figure 12 months ago of 198,000 related to the FM area, whereas there this time it is 186,000, with the further 25,000 added through the wider DAB footprint. On a like-for-like comparative basis hours were down by 11%.
Q Radio saw small gains in Belfast - 140,000 to 142,000 and 1% higher hours, but losses elsewhere - 166,000 to 149,000 and hours down by 17%, the latter being despite the addition of relay transmitters in parts of the province.
As ever, each station's figures are quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI.
The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective;
http://www.pauleaston.co.uk
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