As 2015 heralded several station launches and rebrands in Northern Ireland, it is now after a year that the effects are showing through in the latest RAJAR* audience figures just released.
Downtown Country offered a clear new listening choice, and sees its audience grow to 100,000 this time. That takes the performance of the entire Downtown/Cool FM Newtownards-based operation up to 632,000 listeners, with hours up 18% year on year. Downtown itself dropped 49,000 over that period to 248,000, while Cool FM increased by 33,000 to 387,000.
At the Q Network, the 6 original stations outside Belfast lost 32,000 listeners (now 122,000), while Citybeat, which was rebranded as Q last summer, was down by 12,000 across the year to 121,000. Increased hours on the quarter in all areas will doubtless be some consolation.
U105 and BBC Radio Ulster enjoyed increases in both reach (6,000 to 195,000 and 16,000 to 520,000 listeners respectively), and hours, compared to 12 months ago.
The figures quoted above are for each station in its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI.
More RAJAR analysis:
The national picture from Matt Deegan: www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleastonblog.co.uk
Downtown Country offered a clear new listening choice, and sees its audience grow to 100,000 this time. That takes the performance of the entire Downtown/Cool FM Newtownards-based operation up to 632,000 listeners, with hours up 18% year on year. Downtown itself dropped 49,000 over that period to 248,000, while Cool FM increased by 33,000 to 387,000.
At the Q Network, the 6 original stations outside Belfast lost 32,000 listeners (now 122,000), while Citybeat, which was rebranded as Q last summer, was down by 12,000 across the year to 121,000. Increased hours on the quarter in all areas will doubtless be some consolation.
U105 and BBC Radio Ulster enjoyed increases in both reach (6,000 to 195,000 and 16,000 to 520,000 listeners respectively), and hours, compared to 12 months ago.
The figures quoted above are for each station in its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI.
More RAJAR analysis:
The national picture from Matt Deegan: www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleastonblog.co.uk
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