Such was the long wait for the last RAJAR* after reporting was suspended in response to the pandemic, the newest figures seem to have come quickly, and these relate to Quarter 4, 2021. The measures by which the fortunes of the NI stations can be assessed are reach (of adults), total listening hours and share, and this is a pocket-sized summary of how each has fared.
BBC Radio Ulster/Foyle now attracts 514,000 listeners each week, with 5,785,000 hours and a share of 20.9, up from 19.9 in the previous quarter.
Downtown also enjoyed an increase in share, from 7.3 to 8.6, with 280,000 listeners and 2,391,000 hours. Stablemate Downtown Country likewise saw upwards movement from 3.4 to 3.5, with 109,000 listeners and 974,000 hours. Cool FM posted 446,000 listeners, 3,185,000 hours and a share of 11.5, down from 12.9 last time.
Moving on to the Belfast-based commercial services: Q Radio reaches 253,000 with hours of 1,426,000 and a share of 5.1, declining from 7.6.
U105 in its original FM transmission area has a reach of 185,000, along with 1,946,000 hours and a share of 12.3, an increase from 11.6 previously, while a further 23,000 listeners and 166,000 hours come from the station’s newer DAB-only coverage, with a 1.5 share (was 1.8).
It’s always interesting to check on how the local stations perform against their national competitors, with up to 60 such stations currently available on a DAB+ receiver. The combined listening hours share of all the local services referred to above is 57%, one percentage point down on the previous quarter. We’ll find out next time if this is a blip or a trend.
*RAJAR is compiled by Ipsos-MORI
Each station’s figures relate to its own Total Survey Area
The national picture from Matt Deegan:
www.mattdeegan.com
BBC Radio Ulster/Foyle now attracts 514,000 listeners each week, with 5,785,000 hours and a share of 20.9, up from 19.9 in the previous quarter.
Downtown also enjoyed an increase in share, from 7.3 to 8.6, with 280,000 listeners and 2,391,000 hours. Stablemate Downtown Country likewise saw upwards movement from 3.4 to 3.5, with 109,000 listeners and 974,000 hours. Cool FM posted 446,000 listeners, 3,185,000 hours and a share of 11.5, down from 12.9 last time.
Moving on to the Belfast-based commercial services: Q Radio reaches 253,000 with hours of 1,426,000 and a share of 5.1, declining from 7.6.
U105 in its original FM transmission area has a reach of 185,000, along with 1,946,000 hours and a share of 12.3, an increase from 11.6 previously, while a further 23,000 listeners and 166,000 hours come from the station’s newer DAB-only coverage, with a 1.5 share (was 1.8).
It’s always interesting to check on how the local stations perform against their national competitors, with up to 60 such stations currently available on a DAB+ receiver. The combined listening hours share of all the local services referred to above is 57%, one percentage point down on the previous quarter. We’ll find out next time if this is a blip or a trend.
*RAJAR is compiled by Ipsos-MORI
Each station’s figures relate to its own Total Survey Area
The national picture from Matt Deegan:
www.mattdeegan.com
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