The latest RAJAR* figures relate to the first three months of this year, when life was starting to move on from the pandemic, during which Radio as a medium had shown its strengths as a source of information, entertainment and connection. To find out if audience loyalty has been maintained we’ll look at each NI station’s adult weekly reach, total listening hours, and share of all listening.
Top performer this time was BBC Radio Ulster/Foyle with 527,000 listeners each week, 5,780,000 hours and a share of 21.2, up from 20.9 in the previous quarter.
Downtown increased its share too, from 8.6 to 10.1, with 285,000 listeners and 2,759,000 hours. Sister stations Downtown Country and Cool FM saw dips in share; these being 3.5 to 2.5 and 11.5 to 11.4 respectively. The Country service now has 105,000 listeners and 687,000 hours, while Cool attracts 440,000 listeners and 3,104,000 hours.
U105 enjoyed listener growth in both its original FM and the newer DAB-only areas, with 198,000 and 29,000 adults tuning in for 1,955,000 and 176,000 hours, with the respective shares being 12.4 (up from 12.3) and 1.5 (same).
It was a different picture at Q Radio with decreases in all measures; a 228,000 reach, 1,151,000 hours, and a share down from 5.1 to 4.2.
Lastly to our usual check on how the local stations are performing against their national competitors. In the previous survey period, the combined share of listening hours of all the services referred to above was 57%, and this time it is… 57%, so the good news is that they are continuing to hold the attention of local audiences.
*RAJAR is compiled by Ipsos - MORI
Each station's figures are from its own Total Survey Area
The national picture from Matt Deegan:
www.mattdeegan.com
Top performer this time was BBC Radio Ulster/Foyle with 527,000 listeners each week, 5,780,000 hours and a share of 21.2, up from 20.9 in the previous quarter.
Downtown increased its share too, from 8.6 to 10.1, with 285,000 listeners and 2,759,000 hours. Sister stations Downtown Country and Cool FM saw dips in share; these being 3.5 to 2.5 and 11.5 to 11.4 respectively. The Country service now has 105,000 listeners and 687,000 hours, while Cool attracts 440,000 listeners and 3,104,000 hours.
U105 enjoyed listener growth in both its original FM and the newer DAB-only areas, with 198,000 and 29,000 adults tuning in for 1,955,000 and 176,000 hours, with the respective shares being 12.4 (up from 12.3) and 1.5 (same).
It was a different picture at Q Radio with decreases in all measures; a 228,000 reach, 1,151,000 hours, and a share down from 5.1 to 4.2.
Lastly to our usual check on how the local stations are performing against their national competitors. In the previous survey period, the combined share of listening hours of all the services referred to above was 57%, and this time it is… 57%, so the good news is that they are continuing to hold the attention of local audiences.
*RAJAR is compiled by Ipsos - MORI
Each station's figures are from its own Total Survey Area
The national picture from Matt Deegan:
www.mattdeegan.com
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