In the week that industry body Radiocentre revealed that the medium was the fastest growing in advertising expenditure terms during the first quarter of 2018, the latest RAJAR* also continued to tell a good story for NI local stations, which together attract 57% of all listening hours.
Across the sector there are ups and downs on the quarter and on the year, which is the more telling comparison.
BBC Radio Ulster/Foyle saw an increase in weekly reach from 544,000 to 566,000 with hours up by 3% overall.
Cool FM led the Bauer-owned stations here with 473,000 (down 1,000) and a 7% decrease in hours; Downtown attracted 244,000 (down 30,000) in reach but increased hours by 2%; and Downtown Country declined in reach and hours (126,000 to 116,000; 12%).
The Q Network had mixed fortunes with Q Belfast up by 5,000 to 130,000 in reach and up 11% in hours, with the original 6 Q stations down 29,000 to the same 130,000 figure and hours down by 8%.
U105 had an interesting book in that it is the first time their new DAB service which began last July has been measured. Early days of course, and attracting 21,000 additional listeners beyond the original FM area, though not sufficient to compensate for the 34,000 drop in this to 153,000, with hours decreasing by 16%.
As ever, each station’s figures are quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI.
More RAJAR analysis:
The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleaston.co.uk
Across the sector there are ups and downs on the quarter and on the year, which is the more telling comparison.
BBC Radio Ulster/Foyle saw an increase in weekly reach from 544,000 to 566,000 with hours up by 3% overall.
Cool FM led the Bauer-owned stations here with 473,000 (down 1,000) and a 7% decrease in hours; Downtown attracted 244,000 (down 30,000) in reach but increased hours by 2%; and Downtown Country declined in reach and hours (126,000 to 116,000; 12%).
The Q Network had mixed fortunes with Q Belfast up by 5,000 to 130,000 in reach and up 11% in hours, with the original 6 Q stations down 29,000 to the same 130,000 figure and hours down by 8%.
U105 had an interesting book in that it is the first time their new DAB service which began last July has been measured. Early days of course, and attracting 21,000 additional listeners beyond the original FM area, though not sufficient to compensate for the 34,000 drop in this to 153,000, with hours decreasing by 16%.
As ever, each station’s figures are quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI.
More RAJAR analysis:
The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleaston.co.uk
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