It's well over a year since the NI local radio landscape changed, with new stations such as Downtown Country launching and Citybeat being renamed and programmed as part of the Q Network, and the latest RAJAR* reflects some settling.
With audience figures, increasing either the reach - the number of listeners tuning in each week - or the total hours, is a measure of success.
Year-on-year, Downtown, Downtown Country and Cool FM have managed to achieve both. Together they reach 639,000 people (up from 604,000), and individually, Downtown has 245,000 (up 5,000), Downtown Country 99,000 (up 14,000) and Cool FM 400,000 (up 25,000), with the stations increasing their hours by 30%, 11% and 6% respectively.
Q Radio in Belfast likewise added reach (125,000, up 6,000) and hours (up 24%), but the 6 original Q stations lost reach (150,000, down 25,000) while boosting their hours by 27%.
BBC Radio Ulster/Foyle dropped by 22,000 to 504,000, but hours were up by 7%.
U105, now a stand-alone service, saw a fall in both reach (211,000 to 182,000) and hours by 5%.
Overall, it's a solid performance by our local broadcasters, and a Brexit-free zone so far as one can tell...
*RAJAR is compiled by Ipsos-MORI.
The figures quoted are for each station in its own Total Survey Area.
More RAJAR analysis:
The national picture from Matt Deegan: www.mattdeegan.com
Paul Easton with the London perspective: www.pauleastonblog.co.uk
With audience figures, increasing either the reach - the number of listeners tuning in each week - or the total hours, is a measure of success.
Year-on-year, Downtown, Downtown Country and Cool FM have managed to achieve both. Together they reach 639,000 people (up from 604,000), and individually, Downtown has 245,000 (up 5,000), Downtown Country 99,000 (up 14,000) and Cool FM 400,000 (up 25,000), with the stations increasing their hours by 30%, 11% and 6% respectively.
Q Radio in Belfast likewise added reach (125,000, up 6,000) and hours (up 24%), but the 6 original Q stations lost reach (150,000, down 25,000) while boosting their hours by 27%.
BBC Radio Ulster/Foyle dropped by 22,000 to 504,000, but hours were up by 7%.
U105, now a stand-alone service, saw a fall in both reach (211,000 to 182,000) and hours by 5%.
Overall, it's a solid performance by our local broadcasters, and a Brexit-free zone so far as one can tell...
*RAJAR is compiled by Ipsos-MORI.
The figures quoted are for each station in its own Total Survey Area.
More RAJAR analysis:
The national picture from Matt Deegan: www.mattdeegan.com
Paul Easton with the London perspective: www.pauleastonblog.co.uk
RSS Feed