It’s often said that Radio comes into its own at times of disruption, such as during weather-related events. With that in mind, the latest RAJAR* research period ended on April 1 and included listening when ‘The beast from the east’ brought us snow.
BBC Radio Ulster/Foyle did best with an increase in weekly reach from 518,000 to 580,000 and total hours up by 1% overall.
Cool FM and Downtown Country were up from 473,000 to 482,000 and 103,000 to 120,000 respectively, with hours increasing by 11% and 45%. Downtown itself lost 10,000 in reach (now 258,000), but gained by 9% in hours.
The Q Network fared less well, moving from 135,000 to 113,000 for Q Belfast (with hours down by 15%), and from 154,000 to 118,000 for the original 6 stations (hours down by 4%).
Likewise, U105, now broadcasting from its new home at City Quays, dropped in reach from 193,000 to 172,000 and in hours, by 22%. This does not yet reflect the expanded coverage through going on DAB last summer.
As always, each station's figures are quoted within its own Total Survey Area and all comparisons are year-on-year.
*RAJAR is compiled by Ipsos-MORI.
More RAJAR analysis:
The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleaston.co.uk
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