Nocturne Media
  • Home
  • About
  • Take It Easy
    • The story so far
    • Top 20 Most Played
    • This Week in the 80s
  • JR's Blog
  • Links
  • Contact

A Golden Time on Ormeau Avenue

15/5/2014

1 Comment

 
In the week of the Radio Academy Awards, where BBC Radio Ulster brought home Gold for Station of the Year, the latest RAJAR* research sees the local broadcaster posting year-on-year increases in both its reach (to 530,000 listeners) and hours (by 8%).

As I know from experience, national recognition from Industry peers at the same time as winning high audience figures in RAJAR is a very rewarding combination, and is a significant achievement by the team at Ormeau Avenue.

Turning to the Commercial sector in the Province, Downtown attracted a thousand more listeners over the year, taking the audience to 293,000 with hours up by 11%, but sister outlet Cool FM was down by 47,000 to a reach of 361,000 with a 22% drop in hours, ahead of the station refreshing its programme line up later this month.

Citybeat enjoyed an annual rise of 10,000 to 136,000, with hours also well up, by 69%; while the Q Network suffered a loss of 19,000 in reach taking this to 91,000, though hours increased by 9%.

The reach for U105 year-on-year dropped by 12,000 to 192,000 and hours took a 1% dip.

This research covers the period from October 2013 to March 2014, and is the first to fully include the new DAB services provided on the Digital One multiplex, such as Smooth Radio, Absolute 80's and TeamRock.

Overall, the story for radio as a medium is a positive one, with a total of almost 28 million hours a week now spent listening to all stations by listeners across Northern Ireland, an increase of 8% compared to a year ago.


*RAJAR is compiled by Ipsos-MORI. The figures for each station relate to its own TSA.


More RAJAR analysis:
The national picture from Matt Deegan: http://www.mattdeegan.com
Paul Easton with the London perspective: http://pauleaston.blogspot.co.uk/2014/05/london-rajar-q12014.html


1 Comment
Zoey link
26/12/2020 08:09:20 pm

Thiis is great

Reply



Leave a Reply.

    Archives

    May 2025
    February 2025
    October 2024
    August 2024
    May 2024
    February 2024
    October 2023
    August 2023
    May 2023
    February 2023
    October 2022
    August 2022
    May 2022
    February 2022
    October 2021
    May 2020
    February 2020
    October 2019
    August 2019
    May 2019
    February 2019
    October 2018
    August 2018
    May 2018
    February 2018
    October 2017
    August 2017
    May 2017
    February 2017
    October 2016
    August 2016
    May 2016
    March 2016
    February 2016
    November 2015
    October 2015
    August 2015
    May 2015
    February 2015
    January 2015
    October 2014
    May 2014
    February 2014
    October 2013
    August 2013
    July 2013

    Categories

    All

    RSS Feed