In a previous blog, I noted that NI station audiences had settled into distinct layers around the hundreds of thousands of listeners.
Cool FM now celebrates crossing the 500,000 mark, receiving this good news from RAJAR* on its 28th birthday. The latest figure of 503,000 is helped by the measured area being the larger DAB footprint, and compares with 397,000 last year for the FM signal.
This puts the station within shouting distance of BBC Radio Ulster/Foyle, which has a weekly reach of 536,000 (up from 521,000).
Downtown and its Country sibling also see increases (260,000 to 266,000 and 103,000 to 119,000), as do Q Belfast (129,000 to 133,000) and the original Q stations (143,000 to 153,000); while U105 decreases from 210,000 to 197,000.
Listening hours also tell a story - NI local radio now attracts a 58% share of all hours as opposed to 56% at the same time last year.
Individually, the stations with increasing total hours are Cool FM (by 31%), Q Belfast (27%), Downtown Country (20%) and the original Q stations (18%). Those decreasing are Downtown (by 5%), BBC Radio Ulster/Foyle (15%) and U105 (32%).
Please note that each station's figures are quoted within its own Total Survey Area and all comparisons are year-on-year.
*RAJAR is compiled by Ipsos-MORI.
More RAJAR analysis:
The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleaston.co.uk
Cool FM now celebrates crossing the 500,000 mark, receiving this good news from RAJAR* on its 28th birthday. The latest figure of 503,000 is helped by the measured area being the larger DAB footprint, and compares with 397,000 last year for the FM signal.
This puts the station within shouting distance of BBC Radio Ulster/Foyle, which has a weekly reach of 536,000 (up from 521,000).
Downtown and its Country sibling also see increases (260,000 to 266,000 and 103,000 to 119,000), as do Q Belfast (129,000 to 133,000) and the original Q stations (143,000 to 153,000); while U105 decreases from 210,000 to 197,000.
Listening hours also tell a story - NI local radio now attracts a 58% share of all hours as opposed to 56% at the same time last year.
Individually, the stations with increasing total hours are Cool FM (by 31%), Q Belfast (27%), Downtown Country (20%) and the original Q stations (18%). Those decreasing are Downtown (by 5%), BBC Radio Ulster/Foyle (15%) and U105 (32%).
Please note that each station's figures are quoted within its own Total Survey Area and all comparisons are year-on-year.
*RAJAR is compiled by Ipsos-MORI.
More RAJAR analysis:
The national picture from Matt Deegan:
www.mattdeegan.com
Paul Easton with the London perspective:
www.pauleaston.co.uk
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