It’s a Red Letter day for followers of media facts, as not only has RAJAR* issued the latest listening figures for the period up to the 22nd of June, but also Ofcom has published its annual Media Nations report, full of fascinating details on what NI people listen to and watch, which can be seen here.
The leader in reach remains Cool FM which attracts 469,000 listeners each week. At the same time last year that was 538,000, with total hours now being 4,164,000 (were 5,134,000) and share at 14.2 (was 16.2).
BBC Radio Ulster/Foyle commands top position for total hours which increased from 4,879,000 to 4,905,000, with share up from 15.4 to 16.7. Reach however decreased from 443,000 to 416,000.
Q Radio also increased hours (from 2,425,000 to 2,679,000) and share (7.7 to 9.1), but reach dropped from 378,000 to 318,000.
There were mixed fortunes for Downtown; the main station didn't maintain the boost from its last set of figures and declined in reach, hours and share (312,000 to 280,000 listeners, 3,250,000 to 2,626,000 hours and 10.3 to 8.9 respectively), but Downtown Country was up in reach (124,000 to 138,000), hours (957,000 to 1,352,000) and share (3.0 to 4.6).
In the Greater Belfast coverage area, U105 lost reach (183,000 from 189,000) with hours and share being 1,899,000 hours (were 1,919,000) and 10.9 (was 9.6). In the DAB-only area, there was a lower reach (24,000 from 30,000) but increased hours and share (118,000 up to 180,000; and 1.0 up to 1.5).
Year-on-year the share of total listening hours for the local stations above combined is 61%, up from 59%. Ofcom notes that this is nearly twice the UK average, which puts it into a pleasing perspective.
Finally the hybrid stations, Greatest Hits Radio NI reached 54,000 listeners compared to 56,000 at this time last year, and Hits Radio NI had 25,000 listeners.
Each station is quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI
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