As most of the stations that have launched in recent years have been national services on DAB, it is heartening to see that according to the latest RAJAR* just released the local sector is the one which has been gaining in popularity. Year-on-year the percentage of listening hours achieved by NI stations went from 59% to 61%.
Cool FM continues to lead the way for reach, with 457,000 weekly listeners tuning in each week. A year ago that was 527,000, and total hours are now 3,524,000 compared to 4,429,000 with share at 11.7 from 14.6.
BBC Radio Ulster/Foyle attracts the highest number of hours (5,405,000 from 4,923,000) and share (18.0 from 16.2), but across the year reach has slipped to 439,000 from 462,000.
Q Radio sees a drop in listeners - 338,000 from 370,000, but hours and share are on the rise; 2,619,000 hours (were 2,484,000) and 8.7 share (was 8.2).
Downtown saw progress by all measures; with reach being 316,000 from 298,000, hours 3,444,000 from 3,076,000, and share 11.5 from 10.2. Downtown Country fared likewise with an increased reach of 155,000 (was 122,000), hours at 1,460,000 (were 1,074,000) and share of 4.9 (was 3.5).
U105 in Greater Belfast had a slight dip in reach (188,000 from 190,000) but hours and share went up with 1,843,000 hours (were 1,786,000) and a 10.2 share (was 9.9). In its DAB-only area, there were a further 23,000 listeners (previously 32,000), 125,000 hours (were 155,000) and a 1.0 share (was 1.3).
Concluding with the hybrid stations, Greatest Hits Radio NI reached 52,000 listeners, its lowest figure to date; a year ago this was 70,000, and Hits Radio NI had 28,000 listeners.
Each station is quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI
Cool FM continues to lead the way for reach, with 457,000 weekly listeners tuning in each week. A year ago that was 527,000, and total hours are now 3,524,000 compared to 4,429,000 with share at 11.7 from 14.6.
BBC Radio Ulster/Foyle attracts the highest number of hours (5,405,000 from 4,923,000) and share (18.0 from 16.2), but across the year reach has slipped to 439,000 from 462,000.
Q Radio sees a drop in listeners - 338,000 from 370,000, but hours and share are on the rise; 2,619,000 hours (were 2,484,000) and 8.7 share (was 8.2).
Downtown saw progress by all measures; with reach being 316,000 from 298,000, hours 3,444,000 from 3,076,000, and share 11.5 from 10.2. Downtown Country fared likewise with an increased reach of 155,000 (was 122,000), hours at 1,460,000 (were 1,074,000) and share of 4.9 (was 3.5).
U105 in Greater Belfast had a slight dip in reach (188,000 from 190,000) but hours and share went up with 1,843,000 hours (were 1,786,000) and a 10.2 share (was 9.9). In its DAB-only area, there were a further 23,000 listeners (previously 32,000), 125,000 hours (were 155,000) and a 1.0 share (was 1.3).
Concluding with the hybrid stations, Greatest Hits Radio NI reached 52,000 listeners, its lowest figure to date; a year ago this was 70,000, and Hits Radio NI had 28,000 listeners.
Each station is quoted within its own Total Survey Area.
*RAJAR is compiled by Ipsos-MORI
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